DATE: 03/13/2012 11:09:25 PM
1. The Concept: How could I not pick up and fall in love with something that describes itself as "a magazine for the creative and curious"? It might as well be "a magazine for Jessie"! Each quarterly publication takes a random theme and stretches it like elastic bands in all different directions. The "eye spy" issue (#12) contains articles and photography about mail-art, vintage cameras, carrier pigeons, artist retreats, origami...
2. Local Colour: Uppercase is born and raised in Calgary! Their head office and gallery-space is located in ArtCentral downtown where inspired and hard-working editor, Janine Vangool can often be found doing at least three of the many tasks it takes to produce a magazine, run a small bookshop, raise a family, and generally be a cool person.
3. Global Perspective: Although made in Calgary, there's no worry about being overloaded with stampede-themed designs when reading this mag. Uppercase takes advantage of technology to connect and represent talented artists, designers, craftspeople and collectors from all over the world! Reading it (and the uppercase blog) makes me feel like I am part of a networked community of friends I haven't met - yet!
4. Abecedaries! Abecedary: adj. Pertaining to, or formed by the letters of the alphabet; alphabetic; hence, rudimentary. noun: A primer; the first principle or rudiment of anything. Each issue of Uppercase contains an "abc list" related to the theme in some way; for starters, issue #12's Abecedary of Maps and Map-making includes Alidade, Bench Mark, Cartography, Diapositive and Elevation. For definitions and the rest of the alphabet, see the magazine!
5. Quality: This is too nice to be called a "magazine". The pages are thick, and printing & design are rich. Only 4 issues per year, and each inch of page space is carefully taken advantage of. There are very few ads, and the ones included are beautiful examples of design in themselves. I have been heard saying I'd like to live inside this magazine; I can't wait for the new issue to arrive in my mailbox every few months so I can disappear between its covers for an adventure of inspiration.
I obviously highly recommend that you take a look at, and subscribe to Uppercase as soon as possible! If you access the Uppercase website through this blog, then I get to save up "referral points" that I can cash in on more lovely issues, so PLEASE click here:
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